China's food and
packaging machinery is famous for the "affordable" reputation in the
international market. "Export" has become a channel for many
companies to obtain greater living space, a new profit growth point in many
companies. "Numbers"
once again confirms the strong development momentum of China's food and
packaging machinery industry.
However, steel
and other raw materials prices, the new "Labor Law" after the
implementation of the employment system reform, the RMB appreciation ... the
effect of multiple factors, corporate profits is getting increasingly thin, how China's food and packaging
machinery can continue to maintain competitive advantage in the international
market? This once again raised the concern of
the industry.
Transfer from "big
power" to "strong power"
From "small" to "large", from bottom to top, the export of food and packaging machinery cover the existing product range. Different levels of food and packaging machinery have different sales markets.
From "small" to "large", from bottom to top, the export of food and packaging machinery cover the existing product range. Different levels of food and packaging machinery have different sales markets.
For products with
independent intellectual property rights, we not only have the price advantage
also has technical advantages. Such
equipment is popular in the international market. Enterprises have a very high
rate of return. There
is a corporate developed "auto-fill packaging machine can make it vacuum
in the vacuum chamber. Germany has similar
equipment, but need to vacuum in the room rate only 70% of our products, the
price is 5 times. Even so,
the device exports can bring more than 200 percent profit margins.
Representative of
the high-end products - complete sets of equipment, a representative is aseptic
cold filling equipment. It represents a high level of
packaging machinery in the international arena. We have exported to Japan and
other countries more than a dozen production lines. For such high-end
products, many people have questioned whether China to have such technical
capabilities, the facts speaks for themselves. The products have withstood the
test. Japan and the
purchaser return the acceptance report prove the technical capabilities of our
high-end products. Such products have a steady stream of foreign orders.
Large demand for the products in domestic market, on the technology international market with less demand, the two together promote the status of the packaging machinery producing countries. The competitive advantage of Chinese products in international markets is mainly of "price advantage". "Technology" is "Achilles heel" of the export of China's food and packaging machinery. China should encourage the technical reference rather than copying to improve the product technology expanding overseas markets.
Large demand for the products in domestic market, on the technology international market with less demand, the two together promote the status of the packaging machinery producing countries. The competitive advantage of Chinese products in international markets is mainly of "price advantage". "Technology" is "Achilles heel" of the export of China's food and packaging machinery. China should encourage the technical reference rather than copying to improve the product technology expanding overseas markets.
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