The Competitive Advantage of Chinese Packaging Machine in International Markets

China's food and packaging machinery is famous for the "affordable" reputation in the international market. "Export" has become a channel for many companies to obtain greater living space, a new profit growth point in many companies. "Numbers" once again confirms the strong development momentum of China's food and packaging machinery industry.

However, steel and other raw materials prices, the new "Labor Law" after the implementation of the employment system reform, the RMB appreciation ... the effect of multiple factors, corporate profits is getting increasingly thin, how China's food and packaging machinery can continue to maintain competitive advantage in the international market? This once again raised the concern of the industry.

Transfer from "big power" to "strong power"
From "small" to "large", from bottom to top, the export of food and packaging machinery cover the existing product range. Different levels of food and packaging machinery have different sales markets.

For products with independent intellectual property rights, we not only have the price advantage also has technical advantages. Such equipment is popular in the international market. Enterprises have a very high rate of return. There is a corporate developed "auto-fill packaging machine can make it vacuum in the vacuum chamber. Germany has similar equipment, but need to vacuum in the room rate only 70% of our products, the price is 5 times. Even so, the device exports can bring more than 200 percent profit margins.

Representative of the high-end products - complete sets of equipment, a representative is aseptic cold filling equipment. It represents a high level of packaging machinery in the international arena. We have exported to Japan and other countries more than a dozen production lines. For such high-end products, many people have questioned whether China to have such technical capabilities, the facts speaks for themselves. The products have withstood the test. Japan and the purchaser return the acceptance report prove the technical capabilities of our high-end products. Such products have a steady stream of foreign orders.

Large demand for the products in domestic market, on the technology international market with less demand, the two together promote the status of the packaging machinery producing countries. The competitive advantage of Chinese products in international markets is mainly of "price advantage". "Technology" is "Achilles heel" of the export of China's food and packaging machinery. China should encourage the technical reference rather than copying to improve the product technology expanding overseas markets.

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The great potential of China's five major food packaging machinery markets

China food packaging industry has developed rapidly. The experts predict that the demand for a variety of convenience foods greatly increased following packaging machinery in the next few years as soon as possible to improve the technological content of products, accelerate the development pace.

 First, bag making, filling and sealing machine

At present, there are more than 100 manufacturers of such machinery in China. The annual output is up to 1500 to 2000. Models are mainly as a single column, triangular envelope, and bag making, filling and sealing packaging machine development trend will towards the modular structure, multi-column, high-speed, high stability, and automatic control direction.
   
Second, food packaging machinery, vacuum packaging machine

Number of China's current vacuum packaging machine as leading products business is small. Many companies are mainly assembled as semi-automatic operation, automatic continuous type. A large vacuum chamber and the vacuum packaging machine are less suitable for liquid packaging. Right now, the efficient, vacuum food packaging machine is generally lacking.

 Corrugated cardboard (box) production equipment

 Over the past decade, corrugated box machinery industry has developed rapidly. The product ranged from corrugated board line to printing slotting machine, cardboard and gluing machine, and Notching Machines series. In the future, corrugated box machinery will be moving in the direction of complete sets equipment development.

Fourth, pulp molding processing equipment

The current production scale of our paper tableware processing equipment is relatively small; the price of processing equipment is relatively high. In the future pulp mold tableware processing machinery should increase research in the lower molding heated mold cost, improve the heating mode, reduce power consumption costs.

 Fifth, the metal packaging container processing equipment

 Metal packaging container processing machinery manufacturing industry has taken shape. The development trend of such products as follow: first, improve product performance to increase yield and materials utilization; second is to accelerate technology updates, develop non-mercury welding and high-performance, high-frequency welding power source.

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Development Prospects Of Food Packaging Machinery Followed As Increasingly Rich Function

With China's rapid economic development and the improvement of the quality of life, the domestic demand for microwave foods, snack foods and frozen foods, convenience foods is increasing, which will drive demand for food packing machine, so that sustain growth by the domestic food and packaging machine industry. Expecting to 2010, total output value of China food and packaging machinery industry will reach 130 billion yuan, while the market demand may reach 200 billion yuan.

 Food safety is a major problem of the people's livelihood, and as well the importance of food packaging is also undoubted. Behind the food supply meet China's 1.3 billion people is a huge amount of food packaging machinery market. Meanwhile, food and its packaging requirements are also improving by consumers. Among them, the high level of security occupies a foremost position. Food from packaging materials to packaging, from environmental requirements to mark disposal, the treatment get more stringent. Therefore, the industry needs to attach great importance to and vigorously develop the food packaging machinery to meet the health and safety requirements.

The modern consumer pursue the richness of the food taste, food production tend to be more variety, small batch. Corresponding to this situation, with a variety of functions, a variety of packaging materials and mold to adapt be able to meet market demand. Packaging machinery has good flexibility. Improving the degree of automation need a large number of microcomputer technology, module and unit combinations. For example, the German production of the bag vacuum packaging machine, integrate set bag, weighing, filling, vacuum sealing and other functions into one.

 Research and development of food packaging machinery is moving towards high-speed, multi-functional development and control of intelligent direction to meet market demand. In order to meet delivery requirements and the needs of reducing the process flow cost, the future food packaging machinery carries out high-speed production. Some products require packaging machinery connected production machinery. In addition, you must reduce the rejection rate and failure rate, so that normal productivity can be improved. The trend is to make the packaging machinery to further intelligent.

In the future, industrial robotics, microelectronics, computers, intelligent, and image sensor technology will be more and more widely used to promote packaging machinery automated level. The prospects for the development of China's packaging machinery will also be brighter.

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