A Variety of Forms Create Brand Awareness in Overseas Markets

At present, China's food and packaging machinery business has not yet in the international market a most famous brand. An enterprise shaping brand awareness in the international market requires a very long time and many efforts. There are more long-term vision of a number of enterprises, is very optimistic about the foreign market, the South is typical in this regard. The total sales of some companies are the proportion of 87%, and then 50%, 60% enterprises. The general characteristics of such enterprises attach great importance to participation in international exhibitions.

An exhibition in accordance with the 200-square calculation, a square meter booth fee of € 1,000, plus the equipment, freight, staff costs, the cost of a foreign show is more than 200 million. Enterprise to participate in international fairs is to build brand in the international market. At present, foreign exhibition is an important means for companies to build the brand of foreign markets. There are many success stories, of course, some failed. Exploratory enterprises enter the international market, the annual participation of small-scale selective in 1-2 overseas exhibitions. Some China large-scale enterprises, has begun to establish their own sales network, set up agents in the Middle East, Europe, South America and other markets.

The impact of RMB appreciation and the new "Labor Law"
the rapid appreciation of the yuan for many export-oriented industries or enterprises had a significant impact after 2008. Food processing and packaging machinery industry has been in the export, use RMB to do a base price, HE Secretary General, the appreciation of the yuan on the industry did not bring much impact. The competitive advantage of Chinese products in international market is mainly price advantage rather than the quality advantage, despite the appreciation of the RMB, China's food processing and packaging machinery prices in the international market is still very low, the price advantage is still evident to maintain international competitiveness on the market. Coupled with the country's export tax rebate policy, on the whole, corporate profit margins are now products on the international market are quite satisfactory.

Although the RMB appreciation does not have significant impact on the industry as a whole, but the implementation of the new "Labor Law", the upgrading of the labor costs are relatively large hit on the industries and enterprises. The large production, assembly line production, employing less labor costs of little effect, but for some production also crafted products, the impact of labor costs is also obvious, because it more artificial dosage. Each worker needs to increase the cost of 1,000 yuan, many companies reflect the cost pressures increased significantly.

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