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Friday, August 3, 2012

The Exporter Territory of China National Machinery and Packaging


By recent years opening up, the area of ​​food and packaging machinery exports have a wider range of products throughout Southeast Asia, the Middle East, South America, Africa, Europe and other places. The Asian region accounted for 35-40% of overall exports, the Middle East and Southeast Asia is Chinese traditional export markets. On the one hand, the Chinese are very much in these area, they believe that China's products, on the other hand is more convenient transportation.  

African and South American market is an emerging market of the past two years, in view of the geographical advantage. Africa has been mainly to the European market to pick equipment. Africa continues to deepen understanding of China since the China-Africa Forum. Many Africans directly go to China for procurement. In Europe, from the exhibition they are also interested in Chinese products. From the export situation in 2008, the African market is increasing relatively quickly will also increase the share of exports to the African region. At the Exhibition of South America, China's product win popular in local and South American market in the past two years is better.

European markets accounted for about 30 percent of overall exports. Although the proportion is relatively large, but what they buy the equipment is mainly used to re-export for the difference. The price of our products is equal 1/3 or 1/4 the international market price. They purchase equipment in China and then labeling sales to Europe. Re-sale price in the European product prices based on lower price difference they can get more profits.

Russia, the United States, Canada, sporadic sales, overall market share is small, he United States, Canada, mainly in the purchase of small and medium-sized equipment. The overall Russian market was chaotic, something uneven development, the western region as a whole tend to buy European equipment, purchase of equipment in Russia show a lot of the former CIS countries such as Kazakhstan, Kyrgyzstan, Central Asia, the five countries. But the Russian market will not easily give up, the market prospect is quite good.

No matter which market, the quality of the product should be assured. Technically advanced or not can not become the standard measure of whether the product is suitable for export. Different products have own advantage in exports of. On behalf of low-end products - Binder, coders, these two types of technological of products is not high, but the market demand, mass production reduce production costs, coupled with relatively low labor costs of China in the international market. Such products China have a strong price-competitive, equipment small but export well.

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