When everyone eyes are fixed on the real
estate, technology, mobile phones, cars, I chose to sell fish, this is indeed a
very difficult decision, but it is very practical.
Later, when a lot of customers in exchange
skype, msn, I simply talk to them about how to cook with my ingredients,
without talking about the fish, crabs how delicious. EBAY fact, not selling
products, pictures, and fresh is also true. Finally, I simply do not yell to
sell the product, only how to eat in order to eat the best and those gourmet
chat.
Positioning in fact, this group of
customers younger, a lot of people like to eat, but they do not know how to
eat, but they do want to eat, when you have to teach them how to do it
delicious.
Later, more and more customers reflect very
well. I observed that 80% of them eat goods, 20% of the people because a friend
introduced to early adopters.
Modes on selected road are two: First, can
be made into Taobao who only concentrate on platform mode, and line a large
number of wholesalers to build relationships, do not do business platform
itself. Can only do business quickly established a variety of geographical-distribution
platform, can choose a lot, including the SNS, local BBS, etc.. Concentrate on
grasping the channel quality and price.
I mode is the main wholesale line mainly
supply the hotel, cafeteria, restaurant, and so on. The main online retail
price is slightly higher than the line. But I do not do their own platform, I
only subsidiary in several other popular local BBS community, to attract
customers through their traffic and customer reaction the product is good, it
will quickly viral spread. Another benefit of doing so is that it can solve the
crisis of confidence. Do online fresh addition to standardization difficult,
the other thing is the health of the groups on the network fresh sense of
trust, but if by word of mouth, it can be solved.
Profit model, I used small quantities of
retail, my minimum standard is five pounds loaded, never pound jin retail, of
course, the price is very attractive, and at the same time the amount of up.
This is the largest electricity providers
to do a fresh encounter a problem: how to solve the standardization of
products.
Honestly, for that matter, I also do not
have any good way. I have also heard this complaint similar to the "how
and not the same online photo" I can rely on the service to make up and
are not satisfied with the withdrawal.
Because my company is small, so I can only
save costs, according to the number of regional orders, I timed delivery, face
to face inspection, so that one can face to remove misunderstandings and
explain to the customer, on the one hand, to avoid the second pick this Repeat
losses. '
Resource From: ECVV (www.ecvv.com is an innovative
and comprehensive business online marketplace and product directory in China, dedicated
to saving costs for Chinese SMEs to find buyers and export to overseas markets.
We care for SMEs enterprise’s development. )
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