Price Positioning: How I sell fish online?

Continued the last positioning in last articles…

In fact, when I just started selling fish online, a lot of my friends think I'm crazy.

When everyone eyes are fixed on the real estate, technology, mobile phones, cars, I chose to sell fish, this is indeed a very difficult decision, but it is very practical.

2. price positioning

Unlike mobile phones, cars, houses such luxury, this market is very sensitive to price.

For example, the same pound of cabbage, a salmon, as long as you 5 yuan higher than the market price, there would be no customers interested in you, you can only lower than the market price in order to attract them. Pound of cabbage profits, and profits of a salmon, Oh, I do not say, you know.

90% of the aunt who is absolutely impossible to buy higher than the market price of cabbage, even if you put the cabbage hype, even if your family cabbage invincible super green organic cattle X cabbage.

So, I give the pricing of their products very realistic, must be lower than the market price, but high profits. I do not care about market share, I just care about the Maori are high enough. You earn ten cents per person 1,000 people, 100 people, and you earn a dollar per person, this account will still count.

3 channels cost

A little advice of my own, doing any industry must have their special channels. This channel is not to say that this market can you monopoly, but little relative product channels, so your product will be unique and scarce.

Wholesale in thinking about this problem, it is also very simple to solve, try to avoid competitive first-tier cities, no way, how can run barefoot too drove. The second is to choose a more popular origin, the origin of my products focus on three places, South America, Africa and Northeast Asia.

4 marketing model

Position themselves in like the milkman, like to send food, trying to fight a similar iOS such a closed ecosystem, customers can enjoy can enjoy at home to send food home service. There involves two issues: How will attract potential customers to your platform? Why leave your customers?

At this point, in fact, I borrowed the IKEA concept, in order to customer of finished temptation, while only sell semi-finished products to the customer, allowing the customer to fully experience the thrill of achievement is much stronger than you give him a finished to come.

Resource From: ECVV (www.ecvv.com is an innovative and comprehensive business online marketplace and product directory in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets. We care for SMEs enterprise’s development. )