Selling fish online: marketing effect and method

When everyone eyes are fixed on the real estate, technology, mobile phones, cars, I chose to sell fish, this is indeed a very difficult decision, but it is very practical.

Later, when a lot of customers in exchange skype, msn, I simply talk to them about how to cook with my ingredients, without talking about the fish, crabs how delicious. EBAY fact, not selling products, pictures, and fresh is also true. Finally, I simply do not yell to sell the product, only how to eat in order to eat the best and those gourmet chat.

Positioning in fact, this group of customers younger, a lot of people like to eat, but they do not know how to eat, but they do want to eat, when you have to teach them how to do it delicious.

Later, more and more customers reflect very well. I observed that 80% of them eat goods, 20% of the people because a friend introduced to early adopters.

Modes on selected road are two: First, can be made into Taobao who only concentrate on platform mode, and line a large number of wholesalers to build relationships, do not do business platform itself. Can only do business quickly established a variety of geographical-distribution platform, can choose a lot, including the SNS, local BBS, etc.. Concentrate on grasping the channel quality and price.

I mode is the main wholesale line mainly supply the hotel, cafeteria, restaurant, and so on. The main online retail price is slightly higher than the line. But I do not do their own platform, I only subsidiary in several other popular local BBS community, to attract customers through their traffic and customer reaction the product is good, it will quickly viral spread. Another benefit of doing so is that it can solve the crisis of confidence. Do online fresh addition to standardization difficult, the other thing is the health of the groups on the network fresh sense of trust, but if by word of mouth, it can be solved.

Profit model, I used small quantities of retail, my minimum standard is five pounds loaded, never pound jin retail, of course, the price is very attractive, and at the same time the amount of up.

This is the largest electricity providers to do a fresh encounter a problem: how to solve the standardization of products.

Honestly, for that matter, I also do not have any good way. I have also heard this complaint similar to the "how and not the same online photo" I can rely on the service to make up and are not satisfied with the withdrawal.

Because my company is small, so I can only save costs, according to the number of regional orders, I timed delivery, face to face inspection, so that one can face to remove misunderstandings and explain to the customer, on the one hand, to avoid the second pick this Repeat losses. '

Resource From: ECVV (www.ecvv.com is an innovative and comprehensive business online marketplace and product directory in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets. We care for SMEs enterprise’s development. )

Price Positioning: How I sell fish online?

Continued the last positioning in last articles…

In fact, when I just started selling fish online, a lot of my friends think I'm crazy.

When everyone eyes are fixed on the real estate, technology, mobile phones, cars, I chose to sell fish, this is indeed a very difficult decision, but it is very practical.

2. price positioning

Unlike mobile phones, cars, houses such luxury, this market is very sensitive to price.

For example, the same pound of cabbage, a salmon, as long as you 5 yuan higher than the market price, there would be no customers interested in you, you can only lower than the market price in order to attract them. Pound of cabbage profits, and profits of a salmon, Oh, I do not say, you know.

90% of the aunt who is absolutely impossible to buy higher than the market price of cabbage, even if you put the cabbage hype, even if your family cabbage invincible super green organic cattle X cabbage.

So, I give the pricing of their products very realistic, must be lower than the market price, but high profits. I do not care about market share, I just care about the Maori are high enough. You earn ten cents per person 1,000 people, 100 people, and you earn a dollar per person, this account will still count.

3 channels cost

A little advice of my own, doing any industry must have their special channels. This channel is not to say that this market can you monopoly, but little relative product channels, so your product will be unique and scarce.

Wholesale in thinking about this problem, it is also very simple to solve, try to avoid competitive first-tier cities, no way, how can run barefoot too drove. The second is to choose a more popular origin, the origin of my products focus on three places, South America, Africa and Northeast Asia.

4 marketing model

Position themselves in like the milkman, like to send food, trying to fight a similar iOS such a closed ecosystem, customers can enjoy can enjoy at home to send food home service. There involves two issues: How will attract potential customers to your platform? Why leave your customers?

At this point, in fact, I borrowed the IKEA concept, in order to customer of finished temptation, while only sell semi-finished products to the customer, allowing the customer to fully experience the thrill of achievement is much stronger than you give him a finished to come.

Resource From: ECVV (www.ecvv.com is an innovative and comprehensive business online marketplace and product directory in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets. We care for SMEs enterprise’s development. )

Deep Transformation of E-Commerce Will Be Emerged on the 2013

In the past ten years, ECVV (www.ecvv.com) is dedicated to service for China's small and medium-sized enterprise development international and domestic market service B2B e-commerce platform, its international website currently has nearly 2.2 million enterprise members, including foreign trade export enterprise, the total output of 1.8 million business information amount nearly 10 million bars, through this platform, the foreign trade enterprise realizes the $20 billion worth of small and medium-sized enterprises, promote the export business development, the establishment of a contains 80000 supplier database.

But B2B are still concentrated in the pre-trade information and business opportunities. Less for internet involved in the entire process of e-commerce transactions. And the Internet in the short term is difficult to intervene into the trading session, like charge commission. B2B platform can only fully create an atmosphere: ECVV full trade ecosystem to ensure that Member deeply to communicate with most accurate, most timely information aggregation to the member. They pursue marriage agency the service effect.

However, some of the software vendors have begun to tilt to the B2B e-commerce software that past to do foreign trade management. Though ECVV have achieved functions for SMEs of releasing information, search and other external, but it is bound to encounter challenges to handle directly related external information and internal management. Many companies have realized, it is not enough to gain business information, rather than getting through the partition between the internal and external business systems, from the perspective of the supply chain to enhance operational efficiency, reduces operating costs, together with upstream suppliers and downstream customers Unicom to stable development.

Mode for the future direction of development of B2B, three, five years later, there must be innovative in China's e-commerce market. There may become service mode; this mode will determine the size of the market space is now can not imagine. E-commerce, are little by little penetration into our lives are changing our lives a little bit. No wonder some people have to be honest: the next decade of Internet e-commerce decade.

Resource: ECVV is an innovative and comprehensive business portal and product directory in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets.

The voice of a fresh product entrepreneurial: how I sell fish online?

In fact, when I just started selling fish online, a lot of my friends think I'm crazy.

When everyone eyes are fixed on the real estate, technology, mobile phones, cars, I chose to sell fish, this is indeed a very difficult decision, but it is very practical.

Of course, I still have no doubt that the fresh great potential in e-commerce. How to play O2O out of new ideas? Whether I should give up FACEBOOK or not? Whether Cook can take over Jobs for Apples? I do not care. These are far away from me. Dreams Is great, but the reality is very harsh.

In 2012, I began to try to use B2C selling fish, I survived. Of course, this may be related to I'm just a scale to small business companies with low operating cost, easy to implement, but some of experience, I think it has some value. I’m willing to share it, maybe give friends who is doing vegetables fruit business online some inspiration.

1 product positioning

My positioning is: never do inexpensive everyday products, and only do the middle level products. Frozen seafood is my main product. Let me explain. I think my biggest competitor is the local farmer's vegetable market. If only sell daily low-end agricultural products, you want to change the traditional Aunt purchasing habits seems as unrealistic as you want to get rid of cattle to eat meat.

And supermarket than I found my advantage is quite obvious, the purchase of short-cycle products fresh (here EC goods cycle), the price nearly 40% (do not feel very cheap supermarket) cheaper, younger customer base (large most of the water and soil ages 25-40)

A lot of seafood classification mainly consists of live, fresh, chilled and frozen products. Live fresh highest storage requirements, a live fish and dead fish price difference to about 50%, so it was not suitable for such a small cost operators entrepreneurs. While roughing processing seafood is saved most easily because the loss is minimized. in general, as long as the temperature is reached, the shelf life of about a year and a half to two years

So, I put my competitors are positioned at the supermarket. I carried out a selection of some of the raw products in the buffet restaurant, Western restaurant, high-end restaurants, Japanese cuisine, high-profit products, the market is not easy to see, easy shelf life. So I avoided the farmer’s market impact on me, and the grade of the product itself will be promoted on their own value.

Resource From: ECVV (www.ecvv.com is an innovative and comprehensive business portal and product directory in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets. We care for SMEs enterprise’s development. )