Resistance and Power of the Current Aluminum Radiator Industry

Facing difficulties in escaping from the bad luck of raw material prices rising, RMB appreciation, the decrease in market demand, incremental labor costs, tightening of the money supply, and so on, Most Chinese radiator companies this year are. Be caught in the situation of narrow interests, many radiator companies are in front of serious challenge of survival.

Just as the leaders of Hating Radiator Committee says after in-depth survey in Shanxi, Shandong, Henan and some other places, the status quo of serious pollution, high energy consumption, low efficiency of the current radiator industry must be effectively controlled, so as to step out of the vicious circle of “resources for growth”, and to conform to the country’s developing concept of environment-friendly and resource saving society, as well as healthy and sustainable development. 

Just as a coin has two sides, the opposite side of “challenge” is “opportunity”. Even though there are much pain in the process of knocking out some high pollution and high energy consumption radiator enterprises, there will surely bring business opportunities to those who aim at sustainable and healthy development.

Under such tight external environment, radiator enterprises should advocate the strategy of intensive marketing, by adopting some methods such as lean manufacturing, flexible manufacturing system, EPR and other modern management tools, so they can improve the operation efficiency of their company and get through the crisis.

In the next 10 years, the development of radiator industry will be completely supported by effective competition and free competition. The brand concentration in the future will be greatly enhanced and a great number of companies which are labeled with “national inspection exemption”,” environmental auditing” and “china top brand” will come into being, and the aluminum radiator economy will grow stronger and stronger.

Competition means progress in some way, and the tough environment for radiator market is actually a driving force for scientific and technological enterprise. Through marketing innovation, brand building and carrying the eight-word guiding concept of innovation, brand, culture and harmony, the future radiator industry will firmly be more brilliant.