Since the beginning of
2012, China's macroeconomic atmosphere suddenly tense. Inflation, electricity
shortage, drought and other words often found in newspapers. Material costs and
labor costs rise, increasing pressure on the development of enterprises of
metal plastic. But for them how to deal with the pressure to survive, get out
of the development dilemma, to achieve turn crises into opportunities?
International Mould
& Metal & Plastic Industry Suppliers Association Secretary-General Luo
Baihui think that in response to the current market situation, Chinese small
and medium-sized manufacturing enterprises need a careful analysis of the
industry operating rules, to grasp the future trends, and adjust the marketing
strategy countermeasures and develop e-commerce in the industrial
transformation upgrade of strategic opportunities, fulfill the grand blueprint
of the bigger and stronger.
With the rapid
development of Internet, e-commerce industry platform model demonstrated
tremendous explosive force. This model of manufacturer - supplier - consumer
industrial chain closely linked throughout. The supply chain is the process
from the creation of value-added to realize the value, producers and consumers
fully integrated. International Mould & Die Council bring e-commerce into
the mold machinery and hardware & plastic industrial chain. Interoperability
and cooperation between enterprises and e-commerce organizations can make
prices more transparent to minimize the intermediate links, to reduce
transaction costs at the same time, improve the enterprise economic benefits. The
same time, e-commerce use the Internet to shape a wide coverage. The convenient
transaction invisible market, physical market and the invisible market can seamless
combination. Mold machinery, hardware, plastics industry and worldwide industry
technology docking; optimize the configuration mold machinery, metal plastics
industry supply chain and value chain, helping enterprises to complete the
industry upgrade.
The modern mechanical plastic hardware mold market is very
active, plastic hardware products will become the new hot spots of consumption
and new economic growth point. Plastic hardware industry is China's traditional
industries which also grow a number of potential small and medium enterprises.
In the current competitive environment, relying on the original advantage can
no longer meet modern trading needs of reducing costs, and profit maximization.
Speeding up the development of electronic commerce has become the inevitable
choice for plastic and metal industry challenges of economic globalization, to
grasp the initiative, to improve the international competitiveness.
Luo pointed out that
the twenty-first century e-commerce will become the main engine of growth of
metal plastic machinery mold industry trade.
Cruel market realities and competitive situation in the
metal & plastic industry has pushed chain related businesses to the brink. Face
of pressure from the international market, domestic hardware plastics companies
need to overcome the high raw material prices, an increasingly competitive
market, excess capacity and other unfavorable factors, positively change business
model. The use of modern network highlight the invisible functioning of markets
to achieve physical market, the invisible markets simultaneously to expand
sales channels, tap the business potential, and actively explore the
international market.
